Overview
This website is designed for a licensed professional therapist based in NY & NJ, with the goal of establishing an online presence and attracting potential clients to her services.
This website is designed for a licensed professional therapist based in NY & NJ, with the goal of establishing an online presence and attracting potential clients to her services.
Work Duration
Feb 01 2024 - May 30 2024
Feb 01 2024 - May 30 2024
Client
Ellen Usatin, LPC, LMHC, RN
Ellen Usatin, LPC, LMHC, RN
Role
Web Designer
Web Designer
Tool
Squarespace
Squarespace
Photoshop
Photoshop
Skills
Responsive Web Design
Responsive Web Design
Web Development (HTML + CSS)
Web Development (HTML + CSS)
Who is Ellen Ustain?
Meet Ellen
Ellen Usatin is a licensed professional counselor currently practicing in NY & NJ. She specializes in couples, men's couples therapy, men’s issues, supporting neurodivergent adults, and helping parents of neurodivergent or special needs children.
Who is Ellen Ustain?
Meet Ellen
Ellen Usatin is a licensed professional counselor currently practicing in NY & NJ. She specializes in couples, men's couples therapy, men’s issues, supporting neurodivergent adults, and helping parents of neurodivergent or special needs children.
Research
Research
Moodboard
Moodboard
After a few meetings, I did some research on other therapy websites. Ellen wishes the website to be clean, simple, and calming, so I presented her with a mood board to ensure we were aligned on the style and direction.
After a few meetings, I did some research on other therapy websites. Ellen wishes the website to be clean, simple, and calming, so I presented her with a mood board to ensure we were aligned on the style and direction.
Planning
Planning
SquarespacE
SquarespacE
The client requested that the website be built on Squarespace since she has already subscribed to their payment plan. Now, my challenge is to utilize the platform and make the design appear less generic.
The client requested that the website be built on Squarespace since she has already subscribed to their payment plan. Now, my challenge is to utilize the platform and make the design appear less generic.
DEsign
Logo Design
Logo Design
I created a signature logo for my client to enhance the professionalism of her branding. Unfortunately, the initial idea was turned down, so we decided not to use it in the end.
I created a signature logo for my client to enhance the professionalism of her branding. Unfortunately, the initial idea was turned down, so we decided not to use it in the end.
Design
Design
Hi-Fi Mockup
Hi-Fi Mockup
Edit 1: Client wants to avoid sending the message that mental therapy is equal to psychopathy or mental illness. Instead, client wants to emphasize that her sessions are about helping people discover their inner strength, focusing more on a journey of self-discovery.
Edit 1: Client wants to avoid sending the message that mental therapy is equal to psychopathy or mental illness. Instead, client wants to emphasize that her sessions are about helping people discover their inner strength, focusing more on a journey of self-discovery.
Edit 1: Client wants to avoid sending the message that mental therapy is equal to psychopathy or mental illness. Instead, client wants to emphasize that her sessions are about helping people discover their inner strength, focusing more on a journey of self-discovery.
Edit 2: Viewers should feel calm and peaceful while browsing the page, so maintaining a clean design, utilizing white space usage and an easy-to-read layout would be ideal.
Edit 2: Viewers should feel calm and peaceful while browsing the page, so maintaining a clean design, utilizing white space usage and an easy-to-read layout would be ideal.
Edit 2: Viewers should feel calm and peaceful while browsing the page, so maintaining a clean design, utilizing white space usage and an easy-to-read layout would be ideal.
Edit 3: We decided to use a darker blue as the main tone since it resonates best with Ellen's current target audience.
Edit 3: We decided to use a darker blue as the main tone since it resonates best with Ellen's current target audience.
Edit 3: We decided to use a darker blue as the main tone since it resonates best with Ellen's current target audience.
Design
Design
Style Guide
Style Guide
After our discussion, my client suggested using a serif font as the primary and sans-serif for the body text. For the color scheme, I offered her with a variety of options to choose from.
After our discussion, my client suggested using a serif font as the primary and sans-serif for the body text. For the color scheme, I offered her with a variety of options to choose from.
After our discussion, my client suggested using a serif font as the primary and sans-serif for the body text. For the color scheme, I offered her with a variety of options to choose from.
Design
Further adjustment
Further adjustment
After bouncing various versions back and forth, we are now making final adjustments before moving into development.
After bouncing various versions back and forth, we are now making final adjustments before moving into development.
Try Dragging it
Try Dragging it
Final Product
Homepage
Homepage
Some clients prefer a one-page layout design where all the information is laid out on the landing page. However, to reduce the infinite scrolling experience, we created several sub-pages to provide further detailed information.
Some clients prefer a one-page layout design where all the information is laid out on the landing page. However, to reduce the infinite scrolling experience, we created several sub-pages to provide further detailed information.
Some clients prefer a one-page layout design where all the information is laid out on the landing page. However, to reduce the infinite scrolling experience, we created several sub-pages to provide further detailed information.
Final Design
Final Design
About page
About page
The About page is designed to showcase not only her professionalism and prior experience but also her friendly and easy-going personality. Additionally, viewers are invited to see the office environment, granting the client's ability to understand what to expect during therapy sessions.
The About page is designed to showcase not only her professionalism and prior experience but also her friendly and easy-going personality. Additionally, viewers are invited to see the office environment, granting the client's ability to understand what to expect during therapy sessions.
The About page is designed to showcase not only her professionalism and prior experience but also her friendly and easy-going personality. Additionally, viewers are invited to see the office environment, granting the client's ability to understand what to expect during therapy sessions.
Final Design
Final Design
Specialties Page
Specialties Page
Each specialties page will provide detailed information about that specific aspect of therapy, including who might benefit from it and how the therapy can help the clients.
Each specialties page will provide detailed information about that specific aspect of therapy, including who might benefit from it and how the therapy can help the clients.
Each specialties page will provide detailed information about that specific aspect of therapy, including who might benefit from it and how the therapy can help the clients.
Final Design
Final Design
Meet ellen
Meet ellen
A brief background about Ellen and her areas of expertise.
A brief background about Ellen and her areas of expertise.
A brief background about Ellen and her areas of expertise.
Final Design
Final Design
Contact
Contact
Clients can submit the form to schedule a session.
Clients can submit the form to schedule a session.
Clients can submit the form to schedule a session.
Final Design
Final Design
FAQ Page
FAQ Page
Most of the common questions clients might have will be listed here.
Most of the common questions clients might have will be listed here.
Most of the common questions clients might have will be listed here.
Final Design
Final Design
Blog
Blog
From time to time, Ellen will share blog posts related to mental health or her personal journey. Utilizing the CMS system will be a handy feature for her.
From time to time, Ellen will share blog posts related to mental health or her personal journey. Utilizing the CMS system will be a handy feature for her.
From time to time, Ellen will share blog posts related to mental health or her personal journey. Utilizing the CMS system will be a handy feature for her.
Final Design
Overview
Overview
Production
Building The website
Building The website
After the website is built, the work doesn’t end there. We are continuing to explore ways to optimize SEO settings and keyword searches to maximize exposure.
After the website is built, the work doesn’t end there. We are continuing to explore ways to optimize SEO settings and keyword searches to maximize exposure.
Outcomes
Outcomes
Summary
Summary
This has definitely been an informative and humbling learning experience. Gaining hands-on experience has made me a better web designer. I will continue to improve in the areas where I may be lacking in skills.
This has definitely been an informative and humbling learning experience. Gaining hands-on experience has made me a better web designer. I will continue to improve in the areas where I may be lacking in skills.
This has definitely been an informative and humbling learning experience. Gaining hands-on experience has made me a better web designer. I will continue to improve in the areas where I may be lacking in skills.
Thankyou for your time!
Thankyou for your time!
Feel free to send me a message with your valuable feedback. I'm also happy to discuss your projects.
Feel free to send me a message with your valuable feedback. I'm also happy to discuss your projects.
Feel free to send me a message with your valuable feedback. I'm also happy to discuss your projects.