Touro GST

Touro GST

As Social Media Lead at Touro GST, I plan, create, and manage video and graphic content across multiple social media platforms.

As Social Media Lead at Touro GST, I plan, create, and manage video and graphic content across multiple social media platforms.

Overview

Overview

During my time at Touro GST, I have worked on multiple projects ranging from social media management, graphic design to video editing. As a social media lead, I'm managing several video projects including our student spotlight series, program promotions, and short video series. Additionally, I ensure that our social media platforms consistently produce engaging and high-quality content.

During my time at Touro GST, I have worked on multiple projects ranging from social media management, graphic design to video editing. As a social media lead, I'm managing several video projects including our student spotlight series, program promotions, and short video series. Additionally, I ensure that our social media platforms consistently produce engaging and high-quality content.

Timeline

Timeline

Apr 2024 - Present

Apr 2024 - Present

Company

Company

Touro University Graduate School of Technology

Touro University Graduate School of Technology

Role

Role

Social Media Lead

Social Media Lead

Video Editor

Video Editor

Graphic Designer

Graphic Designer

Tool

Tool

Adobe Creative Suite

Adobe Creative Suite

Photoshop

Photoshop

Illustrator

Illustrator

Premiere Pro

Premiere Pro

Adobe Express

Adobe Express

Sprout Social

Sprout Social

Canva

Canva

CapCut

CapCut

Skills

Skills

Graphic Design

Graphic Design

Video Production & Editing

Video Production & Editing

Team Management

Team Management

Cross-Functional Team Collaboration

Cross-Functional Team Collaboration

Content Strategy

Content Strategy

Communication & Presentation

Communication & Presentation

Project Management

Project Management

Social Media

Social Media

Graphic Design

Graphic Design

Video Editing

Video Editing

Social Media

Social Media

My Role as a Social Media Lead

My Role as a Social Media Lead

As the Social Media Lead at Touro GST, I oversee the planning, creation, and management of our digital content across various platforms (LinkedIn, Instagram, Facebook, YouTube, TikTok). I work closely with the marketing team to ensure our messaging aligns with the school’s mission and resonates with our students, alumni, and prospective applicants.

As the Social Media Lead at Touro GST, I oversee the planning, creation, and management of our digital content across various platforms (LinkedIn, Instagram, Facebook, YouTube, TikTok). I work closely with the marketing team to ensure our messaging aligns with the school’s mission and resonates with our students, alumni, and prospective applicants.

My responsibilities include managing content calendars, leading video and graphic design projects, and ensuring our platforms consistently share engaging and informative content, from student spotlights and event promotions to academic highlights. I also analyze engagement metrics to understand what connects best with our audience and continuously refine our content strategy to improve reach and interaction.

My responsibilities include managing content calendars, leading video and graphic design projects, and ensuring our platforms consistently share engaging and informative content, from student spotlights and event promotions to academic highlights. I also analyze engagement metrics to understand what connects best with our audience and continuously refine our content strategy to improve reach and interaction.

Our goal for social media is to serve as a new medium to connect with our students. We celebrate our students’ successes and highlight their academic journeys and achievements here at Touro. We also share updates about upcoming events and school activities, ensuring our students receive the latest announcements. Social media is an important platform for us to stay connected with our students and alumni, while also serving as a great marketing channel to promote our programs and reach individuals interested in pursuing a master’s degree in the tech field.

Our goal for social media is to serve as a new medium to connect with our students. We celebrate our students’ successes and highlight their academic journeys and achievements here at Touro. We also share updates about upcoming events and school activities, ensuring our students receive the latest announcements. Social media is an important platform for us to stay connected with our students and alumni, while also serving as a great marketing channel to promote our programs and reach individuals interested in pursuing a master’s degree in the tech field.

Business Impact

I achieved a 63% growth in impressions and a 150% boost in engagement on LinkedIn within two months, while our Instagram content averaged 1K weekly views and our Facebook posts reached around 2K views last month.

I achieved a 63% growth in impressions and a 150% boost in engagement on LinkedIn within two months, while our Instagram content averaged 1K weekly views and our Facebook posts reached around 2K views last month.

Highlighted Works

Here are some of the works that I have selected. You can check out our Touro GST social media to see all the content.

Here are some of the works that I have selected. You can check out our Touro GST social media to see all the content.

Graphic design

Graphic design

Creating visually appealing marketing materials

Creating visually appealing marketing materials

In addition to social media management, I also worked on a variety of graphic design and marketing materials, including flyers, banners, email campaigns, and brochures for school events and activities.

In addition to social media management, I also worked on a variety of graphic design and marketing materials, including flyers, banners, email campaigns, and brochures for school events and activities.

Here are some examples of my graphic design projects, including flyers, banners, and more. They were mainly created for school event promotions and to enhance our online social presence.

Here are some examples of my graphic design projects, including flyers, banners, and more. They were mainly created for school event promotions and to enhance our online social presence.

Here are some examples of brochures I designed, primarily used for marketing outreach and displayed at school events.

Here are some examples of brochures I designed, primarily used for marketing outreach and displayed at school events.

I also created engaging and visually appealing email campaigns to share school updates, newsletters, and event announcements.

I also created engaging and visually appealing email campaigns to share school updates, newsletters, and event announcements.

Graphic design

Graphic design

How I Tell the Touro GST Story

How I Tell the Touro GST Story

I also worked on multiple video projects, including the Spotlight series, project promotions, and workshop videos. However, I’d like to highlight the Spotlight videos I worked on, as this series really allowed my creativity to shine. From planning and filming to editing, I managed the entire process from start to finish.

I also worked on multiple video projects, including the Spotlight series, project promotions, and workshop videos. However, I’d like to highlight the Spotlight videos I worked on, as this series really allowed my creativity to shine. From planning and filming to editing, I managed the entire process from start to finish.